Distinguished Gentleman’s Ride

POSTED: 23/07/2019



We are delighted to confirm that Triumph once again for 2019, are the lead motorcycle sponsor with the Distinguished Gentleman’s Ride* (DGR).DGR is an amazing global celebration and a fun ride out, backed by a clear purpose – to raise funds and awareness for prostate cancer research and men’s mental health.This is a great brand activity for Triumph, where our sponsorship investment contributes significantly to the DGR and its operating infrastructure to enable them to host this fantastic event and focus on maximising its profile and fundraising efforts globally. In addition, we aim to mobilise, engage and inspire our community of dealers and modern classic bike riders to get involved and raise their own funds for this life changing cause.To incentivise riders to support these worthy causes, we are also donating several motorcycles globally for the DGR to reward fundraising efforts. Last year, a record breaking 120,000 distinguished gentlefolk in hundreds of cities worldwide donned their cravats, pressed their tweed, sat astride their motorcycles and raised $6.3 million USD for men’s health. This great achievement came in no small part thanks to our global network of dealers and passionate fans.This year, the ride takes place on 29 September and we are aiming to raise the bar even higher with regard to the number of our dealers and riders participating and, crucially, the funds raised. 

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